Thursday, February 20, 2014

022114 EconBlogPost- Facebook/ Whatsapp

       Over the past few days Facebook has continued to expand in communication and messaging. Facebook CEO Mark Zuckerberg purchased Whatsapp for $19 billion. According to OnDevice Research, Whatsapp is the most popular messaging app for smartphones. Facebook's messageing app is the second most popular with Whatsapp being number one that list. This purchase will only strengthen Facebook's position in the world of instant messaging. Whatsapp is similar to traditional text messaging, it allows people to connect by using their cellphone numbers. But instead of paying for messages, WhatsApp sends the messages over mobile broadband. This kind of messgaing has become very popular, but they are not interested in driving revenue away from Whatsapp. Mark Zuckerburg said, "We are not looking to drive revenue from WhatsApp in the near term, instead focusing on growth." He also said he doesn't anticipate trying to aggressively grow WhatsApp's revenue until the service reaches "billions" of users. As Facebook continues to grow and dominate in the market for communication and messaging, we can wonder what others changes will come in the near future that will benefit our need for easy communication.

http://money.cnn.com/2014/02/19/technology/social/facebook-whatsapp/index.html?iid=s_mpm

4 comments:

  1. So now Facebook owns the top 2 most popular messaging apps now...
    I wonder what they're gonna do next.

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  2. How fascinating! What an interesting read! It astounds me that Zuckerberg is one of the richest people in the world and yet he still does these tremendous purchases to get more money. That money could be used to much more important things than just some app, like help Weserville! Thank you for posting this! Keep up the good work! (:

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  3. That's interesting. I wonder was next up for Facebook!

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  4. I find it interesting that facebook is collaborating with this new app. The fact that Zuckerberg is not looking to increase the app's revenue until it reaches "billions" of users reminds me of some of the demands that Walmart made of Weserville (installing new roads and stop lights, as well as a lower tax than other businesses).

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